MOVE OVER INTERNET AUCTIONS... HERE COMES DREAMERY ICE CREAM'S COOL SCOOPS AUCTION!

OAKLAND, Calif. — (BUSINESS WIRE) — May 12, 2000 — Move over eBay. Watch out Sotheby's. The key to the internet's coolest, tastiest auction is in your freezer. Instead of using money, just bid for cool prizes with "scoops" (points) easily earned by enjoying Dreamery Ice Cream.

Dreamery's Cool Scoops Auction, which will take place June 15 through 30, is a hot, new way to win ice cream parties, travel vouchers, t-shirts and other cool prizes.

To preview Dreamery's array of prizes and participate in the auction, simply log on to http://www.dreyers-dreamery.com or http://edys-dreamery.com, click on on "Cool Scoops Auction" and register with an e-mail address. Consumers can then open a "scoop" account and immediately earn 50 points. Collect 50 more "scoops" each time you enjoy a pint of your favorite Dreamery flavor. Other ways to earn "scoops" include ordering Dreamery gift certificates on-line, sending Dreamery e-postcards to friends or reviewing favorite Dreamery flavors.

Starting May 3, ice cream lovers, 18 years of age and older, can begin collecting scoops to use when the official bidding starts on June 15, 2000. Consumers will have until June 30 to place bids. Each time a bid is placed in the Cool Scoops Auction, the consumer will have a chance to win up to 1,000 scoops. At the end of the two-week live auction, the highest bidder will win the prize. Any unused Cool Scoops will be saved in a personal account for future auctions. Visit the Dreamery website at www.dreyers-dreamery.com or www.edys-dreamery.com and click on "Cool Scoops Auction" for a complete set of auction rules.

"We dreamed up this auction as a way to reward all the ice cream lovers who have become passionate about Dreamery Ice Cream," said David Ritterbush, director of Superpremium Marketing for Dreyer's and Edy's. "It's certainly one of the most unusual auctions in history and promises to be a lot of fun."

Dreyer's and Edy's Grand Ice Cream, Inc. (NNM:DRYR) manufactures and distributes a full spectrum of premium and superpremium ice creams. The company's product lines are marked under the Edy's brand name in states east of the Rocky Mountains and under the Dreyer's name throughout the thirteen western states, Texas and certain markets in the Far East. Taken together, Edy's and Dreyer's is the best selling brand of packaged ice cream and other premium dessert products in the country. Brands currently manufactured by Dreyer's and Edy's include Homemade, Whole Fruit Sorbet, Starbucks®, Godiva®, and Dreamery™. For more information on the company and its products, please visit the company web site at www.icecream.com.

CONTACT: Dreyer's & Edy's Grand Ice Cream, Oakland

Diane McIntyre, 510/601-4338 dmmcinty@dreyers.com or Yecies Associates (for Dreyer's), 212/727-1239